About Us
The Southern Cross is the smallest of the 88 modern constellations, but one of the most distinctive. It has been a guiding light for centuries and can be used to locate the pivot point around which all stars orbit in the Southern Hemisphere.
Southern Cross Equities is in turn a distinctively modern financial service provider and a guiding light for investors. It has taken its name from the constellation and the town of Southern Cross in Western Australia that was named by gold prospectors who used the constellation to guide them to a strike in 1888.
Southern Cross Equities has an ethos of fierce independence that means total dedication and confidence in everything we do. We are independent of the large banks, independent of the market herd and independent of the drive to be the biggest.
Our independence derives from control of our own destiny by being wholly owned by the management and staff.
Brent Potts
"We seek to identify situations in the market place which are not covered by those chasing size. We search for opportunities in our specialist areas of medium and small cap companies by examining the various sectors, diverse as basic materials, health, property, technology and banking.
We have proven ability to leverage our market intelligence into large cap companies. We do this by hand-picking seasoned professionals who are astute, inquisitive and driven."
Brent Potts, Executive Chariman